Zweckverband "Lausitzer Seenland Brandenburg"
For the creation of a comprehensive communication concept, the administration union “Lausitzer Seenland Brandenburg (LSB)” has chosen our interdisciplinary communication team as reliable partner. The LSB bundles several touristic facilities (wellness hotel, family accommodations, camping site, tree houses at the harbour) and activities under one roof. In the course of three one-day workshops together with the managers of the separate facilities we developed a clear branding and communication strategy, which satisfies the highly differing national and international target groups. This communication concept includes the following:
- Definition of company and communication targets,
- Advancement of existing and establishment of new communication instruments,
- Situation analysis brand communication,
- Definition of a new brand strategy including brand values,
- Establishment of Content and Influencer Marketing,
- Guidelines to implement the new brand strategy in the corporate design,
- Linguistic and visual vocabulary,
- Guidelines for the implementation of the communication concept.