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Allianz für Dresden

For the local initiative “Allianz für Dresden” we developed and currently still realise a campaign to reach citizens, journalists, politicians and potential investors. The initiative, consisting of architects, traders and private persons, fights against the construction of an oversized mall, which is supposed to be erected at the area of a heritage-protected railway station. We support “Allianz für Dresden” in finding appropriate and target group oriented communication solutions illustrating the initiative’s vision of developing this area as a residential district including small to medium-sized shopping facilities, art, culture and park areas. The campaign involves the following points:

  • Media releases
  • News conferences
  • Lobbying/Stakeholder communication
  • Establishment of a media office with press officer
  • Corporate Design
  • Website
  • Blog
  • Social Media
  • Flyers
  • Billboards
  • Advertisement in newspapers & Social Media
  • Event organisation
  • Content Marketing 



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